· Camilla Pesonen · customer stories · 6 min read · Suomi / Русский
Customer story: how Martta turned UGC into a business
When Martta Lampikoski started making UGC videos in 2022, she wanted to try working for herself before setting up a business. Bisse.fi helped her invoice her first projects and take the next step.
This story is based on Martta Lampikoski’s experiences in a previously published interview. Quotations have been translated from Finnish.
When Martta Lampikoski first heard of Bisse.fi, she thought the name had something to do with drinks. In Finnish, “bisse” is slang for beer. The service turned out to play a very different part in her life: it let her invoice for content creation without having to set up her own business straight away.
Martta’s journey began with short videos in 2022. The popularity of TikTok and other video platforms encouraged her to start creating content. She soon realised that businesses needed those skills too.
Businesses needed videos, and Martta knew how to make them
Martta could see that businesses wanted a social media presence but did not always have the time or skills to produce videos. Planning and making short videos was work she enjoyed.
Fitness, beauty and wellbeing interested her, and clients were commissioning content on those topics. Her videos brought together the business’s goals, current trends and her own way of telling a story.
Those first orders mattered, even when the projects were small.
My first client projects were small, but they gave me a huge amount of confidence. I remember how excited I was to make my first paid campaign video. At the same time, I started wondering: how do I invoice for this properly?
She had found someone willing to pay for her work. Now she needed a way to handle the invoice.
Room to try things out
Martta did not want to register as a sole trader, or toiminimi, immediately. She wanted to find out whether video work would bring in regular projects and how working for herself would fit into everyday life.
Light entrepreneurship offered a way to get started: she could invoice clients through an invoicing service without her own Finnish Business ID, or Y-tunnus. Choosing a service still took some comparison.
In the original interview, Martta said she had paid particular attention to clear pricing, possible extra charges and how quickly she would be paid. She wanted to know in advance what the service would cost and when she would receive the money for her work.
Bisse.fi first caught her attention because of its name. Once she looked into the service, the practical details mattered more: how to start invoicing and the fact that using it did not require an ongoing monthly subscription.
Already agreed on your first client project? Explore Bisse.fi’s invoicing service and pricing to see what is included and how the fees work.
Reliable payments and support that fitted her working hours
For Martta, smooth payment processing made a difference. She recalled receiving her pay on the same day her client paid the invoice. Knowing when money would arrive made everyday planning easier.
Customer support hours also suited a content creator’s schedule. Work, and questions about it, often came up in the evenings and at weekends. She needed help outside normal office hours too.
When I had questions, I got help straight away. I didn’t have to wait until the next working day.
Bisse.fi’s current service information lists customer support hours as 9 am to 11 pm every day, Finnish time. The price list states that express salary transfers carry no separate surcharge. Payment to the creator depends on the client’s payment having reached the service’s account.
When these practical details worked smoothly, Martta had more time for the work itself: making videos and looking after her clients.
Client projects taught her about pricing and collaboration
Working as a light entrepreneur gave Martta a chance to build her client base and learn by doing. The invoicing service helped with invoices and salary payments while she gained experience in pricing, agreements and working with businesses.
There is plenty to learn in UGC beyond filming. A creator needs to agree on the number of videos, revision rounds and where the content may be used. Experience makes it easier to estimate the time a project will take and set a price that makes the work worthwhile.
If you are at the stage Martta was at when she invoiced her first projects, read our practical guide to UGC pricing, agreements and invoicing. Our guide to client agreements for light entrepreneurs will help you put the terms in writing.
Her next step was a sole trader business
About a year later, Martta registered as a sole trader. By then, she had tested the work and gained experience with clients before making that decision.
Her work later expanded into a wider range of digital marketing services. Short videos remained central to her skills and enthusiasm.
Without bisse.fi, I wouldn’t have felt as confident about getting started as an entrepreneur. It gave me the courage to focus on my work and build my path one step at a time.
For Martta, light entrepreneurship was a way to begin before setting up her own business. For someone else, it may suit them for longer. The choice depends on the work, the clients and the arrangements that best support the business.
If you are considering your next step, read our guides to choosing between a sole trader business and light entrepreneurship and registering as a sole trader.
Your starting point can be one agreed project
Martta did not begin with a detailed plan for every year ahead. She began with an interest in short videos, noticed that businesses needed help and accepted her first paid project.
Those early jobs showed her what clients needed and what kind of work she wanted to do. They gave her experience to draw on when she considered setting up her own business.
You can explore Martta’s UGC portfolio too. For a different route into entrepreneurship, read Vladyslav Zhurba’s story, which began with construction work in Finland.
Source: Bisse.fi’s sponsored article about Martta Lampikoski in Iltalehti, in Finnish. The story and quotations are based on that previously published interview.
English version published on 1 October 2026. The Finnish article was published on 21 September 2026. Martta’s recollections describe her experience at the time of the interview; the linked service pages provide current terms.
Ready to invoice for your skills? Explore Bisse.fi and take your first step once you and your client have agreed on the work, price and terms.
